![]() Navarrette says the goal is to have a second distribution center operational by the first quarter of 2017. ![]() The study verified that Z Gallerie should open another distribution center that could support new and existing locations east of the Mississippi. Z Gallerie hired Tompkins International, a supply chain consulting firm, to help design a solution to enable the company’s goals for expansion through 2019. The loss of an East Coast distribution point impacted Z Gallerie’s ability to expand toward the Atlantic, and the company has been developing a strategy to resume its growth. It used to have a second distribution center located in Atlanta but downsized the facility during the Great Recession. The company has gone through periods of expansion before. The catalog has done well in its first year, he adds, and has created more interest around Z Gallerie’s products. In a time when many companies are abandoning print for digital, Z Gallerie launched a print catalog in October 2014. It is even going back to more traditional media to reach more customers. Its primary markets are California, Texas and Florida, but the company sees additional growth through new stores and increased website traffic. Having already cultivated a loyal customer base, Z Gallerie is planning to expand its presence throughout the country. Popular current items include an Enzo canopy bed and a full leather Cloud Modular Sectional. “If you shop Z Gallerie on a regular basis we’re always offering something new,” Navarrette says. Z Gallerie customers have come to know the store for its range of contemporary and traditional items, colors, textures and use of mixed materials in furniture. About half of the art sold in Z Gallerie locations is still made in-house, according to Navarrette. Although the store has evolved in the past 36 years, it has kept its roots. The store started as a poster shop, but more merchandise was added and it soon became a place where customers could furnish their home. Siblings Joe Zeiden, Carole Malfatti and Mike Zeiden opened the first Z Gallerie in 1979 in Sherman Oaks, Calif. “In the next five years we plan to hit the 100-store mark or greater,” says Vice President of Operations Victor Navarrette. With this expansion, Z Gallerie is investing in new technologies to improve its supply chain and is exploring an East Coast distribution facility to support new stores. With 57 stores – and two more due before the end of the year – Z Gallerie still has a lot of potential for growth, especially in the Northeast.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |